Thoughts on Running a B2B Content Syndication Campaign?|Article Discussion|Forum|SNES HUB

Has anyone just come off a B2B content syndication Campaign push and actually measured the lift? We’re toying with the idea to stretch our reach and add some fresh top-of-funnel names. I see the value in spreading gated content across partner networks, but I keep worrying about lead quality. Do they come in hot and ready, or just pad the spreadsheet? I’m all ears for any benchmarks, case study snippets, or, honestly, any warnings that swayed your vendor choice.