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Nintendo Mulls New Business Strategy After Forecasting Loss
January 17, 2014
8:37 pm
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http://www.bloomberg.com/news/…..mes.html 

“We cannot continue a business without winning,” Iwata said. “We must take a skeptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.”

 

Sounds like they’ll HAVE To release a Mario mobile game soon 

January 18, 2014
11:06 am
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RushDawg

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Nintendo’s results were a HUGE miss.  The Wii U has become a millstone that is dragging the company down, despite a respectable performance from the 3DS.  The Wii U is making the Gamecube (!) look like a big hit for Nintendo, as even the GC never did poorly enough to eat into Nintendo’s robust GBA profits.

 

As for going into mobile, I think that’s really a no-brainer that should have been looked into earlier.  For example, releasing old NES, SNES and N64 titles won’t really dilute the value of the Wii-U or 3DS.

 

I personally think Pokemon is the best fit for the mobile market.  Nintendo could release Pokemon Blue/Red or Gold/Silver to iOS and Android for around $5 (the original carts still go for around $20+ and their batteries are notoriously short-lived).  This would be hugely popular with the younger demographic and a good way to attract potential customers to the 3DS and Pokemon X/Y.

 

Pokemon would also work well with micro transactions (where the real mobile money is made).  Sell a few “automatic catch” Pokeballs for $1 a pop or so and watch the money roll in.  Pokemon already appeals to a player’s addictive tendencies, so adding in micro transactions just makes sense.

 

I should point out that I personally despise micro transactions, though they are the norm for mobile games and if Nintendo’s going to jump into the mobile market they might as well emulate the approach that the most successful apps take.

 

Lastly, while the above is what I would advise Nintendo to do, what I actually think they will do is release gimped versions of Mario games (think mini-games) that are designed to be little more than commercials for 3DS / Wii U games.

Now playing: SNES - Phalanx, R-Type III, Genesis - Bio Hazard Battle, PS3 - Dragon's Crown

January 23, 2014
7:35 pm
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Masamune

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What they need is a brand new marketing team. It’s a great to system to play but almost no one knows it. It’s a shame really.

February 14, 2014
10:15 am
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GhostSweeper
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Simple’s – Nintendo buy out Sony and release this. winkPSNES.jpgImage Enlarger

March 23, 2014
3:04 pm
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Mongunzoo
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Making old Nintendo games available on mobile platforms would destroy one of the primary reasons why people buy Nintendo hardware: Getting access to classic Nintendo software. Unless Nintendo is prepared to go third party (and they should not and will not), mobile offerings are just about the stupidest thing the Big N could do.

 

That is why Nintendo should just forget about anything that comes out of Gaming Journalists and hardcore gamers mouths (since most of them know jack shit about business), and just focus on making games that people actually give a shit about along with an easily accessible platform.

 

They have done neither with WiiU, which is why the sales are bad. WiiU is a confusing mess of a console from both a marketing and gameplay standpoint that smacks of the Gamecube and is full of Gamecube sequels. The gamecube was a bomb during economic good times. releasing Gamecube 2 in economic bad times is slaughter.

 

I do not feel sorry for them. 

Exploring the New World on Nintendo Switch. Currently Playing: Zelda BOTW, Octopath Traveler, Sonic Mania, Yoku's Island Express, Mega Man 11. Currently Watching: Marble Hornets, Luther, Black Mirror, JoJo's Bizarre Adventure Part 5. Currently Reading: Influence by Robert Cialdini.

March 23, 2014
3:20 pm
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Nintendo’s strategy thus far to compete with the twins (ps ,xbox) has been to release consoles that have some sort of gimmick. And mostly geared toward this generations kids.

 

First off Nintendo needs to stop focusing on what their next gimmick for their console is going to be, and just get back to their roots, and release a quality console, and then have some of the best in the business put together some new titles, that nintendo itself will develop, create and publish, like they did for the SNES, and find some great 2nd and 3rd party developers for other good games.

 

They also need to remember that the kids that launched nintendo to stardom, are now 25-30 years old approx. And focus on making games for US ;)

 

 

March 23, 2014
3:20 pm
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RushDawg

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Mongunzoo said
Making old Nintendo games available on mobile platforms would destroy one of the primary reasons why people buy Nintendo hardware: Getting access to classic Nintendo software. Unless Nintendo is prepared to go third party (and they should not and will not), mobile offerings are just about the stupidest thing the Big N could do.

 

That is why Nintendo should just forget about anything that comes out of Gaming Journalists and hardcore gamers mouths (since most of them know jack shit about business), and just focus on making games that people actually give a shit about along with an easily accessible platform.

 

They have done neither with WiiU, which is why the sales are bad. WiiU is a confusing mess of a console from both a marketing and gameplay standpoint that smacks of the Gamecube and is full of Gamecube sequels. The gamecube was a bomb during economic good times. releasing Gamecube 2 in economic bad times is slaughter.

 

I do not feel sorry for them. 

I disagree with you about releasing classic Nintendo games on mobile platforms.  What percent of 3DS owners bought the console primarily to play virtual console games?  I’m guessing not many.  I don’t think that Nintendo should release the entirety of their back catalogue on the mobile market (a touch based Mario 3 would suck) but I do think that smart use of the Pokemon franchise on mobile platforms could pay off handsomely.

 

I’ve said it before and I will say it again, a touch based Pokemon Red and Blue would sell like wildfire on the mobile market.  Nintendo could also include some special bonuses in the game for folks who own Pokemon X & Y, encouraging owners of the mobile game to buy the latest 3DS addition.  It would also lend itself well to in-app purchases (pay $1 for a master ball, etc.).  Heck, make the game free to play and litter it with ads for the 3DS and Pokemon X & Y.

 

The challenge for Nintendo would be to make it clear to the marketplace that a mobile Pokemon game doesn’t mean that they are going third party and that it doesn’t mean they are opening the flood gates for releasing their back catalogue of games.  A challenge to be sure, but again, I think that taking advantage of the mobile market in an intelligent way can improve 3DS sales.  In other words, it is worth the risk.

 

Now playing: SNES - Phalanx, R-Type III, Genesis - Bio Hazard Battle, PS3 - Dragon's Crown

March 23, 2014
3:28 pm
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Mongunzoo
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FTP pokemon would be alright, as long as it is not cannibalizing their current Pokemon offerings since that would kill 3DS momentum (its all pokemon, baby!)

 

Absolutely no games that are classics that could compete with the VC. Mobile versons of classic games also have the danger of tarnishing the images of the games to new customers (an example would be the mentioned touch screen mario 3, which would make new gamers wonder what the fuss was all about (“this controls like shit”).

 

as for third party support, I think we can stick a fork in it, Seansy. They are off in their own little world. It the Wii’s software profitability couldnt bring them back down to earth, then the WiiU won’t either.

 

Let them drive off the cliff. It serves them right.

Exploring the New World on Nintendo Switch. Currently Playing: Zelda BOTW, Octopath Traveler, Sonic Mania, Yoku's Island Express, Mega Man 11. Currently Watching: Marble Hornets, Luther, Black Mirror, JoJo's Bizarre Adventure Part 5. Currently Reading: Influence by Robert Cialdini.

March 23, 2014
3:36 pm
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Mongunzoo
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The biggest change in video games from decades ago to today is that it took much less money and labor to create a video game for the same retail price a video game costs today. Did you know that games like Chrono Trigger and FFII costed $70 or more in the 90’S? Inflation aside, that is a premium price tag. Yet, it only took a few dozen to make them?

 

Let’s pretend video game software was Godiva chocolates. The chocolate maker would realize that while the chocolate market grew, the price to make the chocolates kept escalating. Thus the value of the chocolates kept going in decline. More and more people would also enter the market to make chocolates, thus competing with market share.

 

Nintendo has a very interesting observation about the computer revolution. The computer revolution is cheapening intellectual labor. We already know that it is cheapening intellectual property. A video game takes much more money and manpower to make than it did in the 1980s. The trend is for video games to take more money and manpower in the future.

 

A deteriorating value may be intrinsic to video games. What happens if the market stops rapidly growing(It has)? What if population growth can no longer be relied upon (It cannot)? What if the macro-economic trends of prosperity turn into recession(It had)? Then we come to The Dilemma. Nintendo’s creation of the Wii was in large part a response to The Dilemma.

 

Nintendo sees its hardware side as creating value to the software. The hardware is to allow the software to remain interesting. The hardware is to fight the deterioration of video game value. In the past, this has been done with ‘faster processors’ and ‘better graphics’. But there are diminishing returns doing that. Nintendo is not trying to come up with ‘fads’. What Nintendo is trying to do is to keep the value of their video game software up. It is through their software where Nintendo makes its money.

 

Nintendo going third party would radically decrease the value of their software. Their software would also be stuck on the typical industry ‘faster processor’ and ‘better graphics’ which means the costs for making such software would go up and up and up where the returns would keep getting less.

 

While the criticism of Nintendo being cheap is accurate in many ways, understand that Disney is also very cheap. Nintendo’s strange hardware configurations isn’t so much of a desire to be ‘cheap’ as it is a desire to fight the deterioration of video game value. Today, the market is full of 99 cent games or free games. Gaming is available everywhere. On phones. The macro-economics have turned into reverse. It is getting harder and harder to make video games.

 

The reason why the ‘Why doesn’t Nintendo go third party?’ people miss the boat is that none of them have noticed the declining value of video games. Nintendo sees hardware as a way to create value to their software. Without the hardware, the value would disappear and the software would not sell.

Nintendo should respond to the ‘Why doesn’t Nintendo go third party?’ people with saying, “Why doesn’t everyone go PC gaming then?” The answer, of course, is that hardware matters. The console hardware, which is inferior in all forms to PC gaming, creates value for the consoles games by providing a simplistic ‘plug and play’ box. If consoles hardware is creating value in software, then it follows to reason that console hardware can be altered to increase the value in software even further. This is the Nintendo perspective.

Exploring the New World on Nintendo Switch. Currently Playing: Zelda BOTW, Octopath Traveler, Sonic Mania, Yoku's Island Express, Mega Man 11. Currently Watching: Marble Hornets, Luther, Black Mirror, JoJo's Bizarre Adventure Part 5. Currently Reading: Influence by Robert Cialdini.

March 23, 2014
3:38 pm
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To be honest the game cube to me had better games than the N64. And was a better system :-/

 

SNES > NES > GAMECUBE >N64 

 

and I have never bothered with the Wii or Wii u or any of the handhelds.

March 23, 2014
3:53 pm
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If you release good exclusives and publish the good games yourself, people are going to buy your console. I cant tell the difference most of the time between Ps and Xbox games in terms of graphic quality. And I DO think that Xbox has the better multiplayer experience. But I prefer Ps all the way because their catalog of games is better, they have always had better exclusives.

 

That being said if you have a solid 1st, and 2nd party development foundation, and people are buying your consoles and exclusive games, how does 3rd party development hurt ? 

 

Video gaming will never be what it once was, in terms of value and prices for individual games. Millions and millions of discs are pumped out for all of the games. And they are discs, they dont really hold that nostalgic feel for collecting, and the flooding of the market with millions of them doesnt help. 

 

To me the Wii and Wii u are def gimmicky. 

 

 

March 23, 2014
3:57 pm
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Mongunzoo
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I agree, Seansy. And that is the dirty little secret as to why Nintendo is losing.

 

yopu cannot win if the games are crap. And the market is telling us that WiiU games are crap. Not to mention the declining rates of console gaming in general is telling us that most games are now crap…

Exploring the New World on Nintendo Switch. Currently Playing: Zelda BOTW, Octopath Traveler, Sonic Mania, Yoku's Island Express, Mega Man 11. Currently Watching: Marble Hornets, Luther, Black Mirror, JoJo's Bizarre Adventure Part 5. Currently Reading: Influence by Robert Cialdini.

March 23, 2014
7:01 pm
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Chrono Trigger cost $90 CDN when I first bought it way back in 1996…..

 

I think it’s also worth mentioning that games have, to a degree, become commoditized.  All new releases are expected to be $60, mobile games are expected to be $0.99 or free to play, handheld games are $40, etc.  On the console side of things, this “fixed price” approach to new game prices has been especially damaging to developers and publishers alike, as development costs continue to skyrocket.  The elephant in the room in the gaming industry is that the $60 AAA game business model is no longer sustainable for all but the most successful games and properties.  This is why we continue to see things like day one DLC, since selling the full game at $60 is no longer viable.  I say, why not charge $80 out right? Just last week, Konami released a $30 Metal Gear demo.  My guess is that they needed a cash infusion as the development costs continue to mount for MGSV.  The fact is that publishers can barely break even if they don’t sell millions and millions of copies, something that wasn’t true until the 7th generation of gaming.

 

With all that being said, I think that game developers need to invest in solid project managers as the industry matures.  Tighter, more focused budgets could honestly lead to better overall games.  Not every game needs a $100 million dollar budget.  I would like to see smaller budget games that offer unique experiences.  We see a lot of this in the Indie side of things, but I honestly don’t know why the bigger budget publishers aren’t willing to release a low budget game or two. 

 

Now playing: SNES - Phalanx, R-Type III, Genesis - Bio Hazard Battle, PS3 - Dragon's Crown

September 4, 2024
8:42 am
giweji
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Hey everyone! Nintendo is reevaluating its business strategy after projecting a loss for the upcoming fiscal period. As part of their new approach, they are exploring innovative ways to boost revenue, including digital transaction methods. For instance, a streamlined process for converting regular load to GCash might be on the horizon. Stay tuned for more updates on how these changes could impact their market performance!

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