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7:14 am
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July 9, 2013
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He passed away today at 85 due to pneumonia. He got criticized, sometimes rightfully so, for his business practices but the man had an eye for talent and games, even if he didn’t actually play them.
I salute you Mr. Yamauchi.
Playing with Power, Super Power!
5:00 pm
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March 14, 2012
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Rest in Peace. I am taking this hard, as the man was an inspiration to me.
In Nintendo’s history, it is said that Yamauchi just ‘knew’ what games would sell and which ones would not. He had that instinct. Iwata said he ‘is not a genius’ like Yamauchi and must rely on market data. However, if Arakawa, founder of Nintendo of America and Yamauchi’s son-in-law, followed market-data, Super Mario Brothers and Legend of Zelda would never have been released (both performed poorly in focus group tests). Nintendo Power would never have been released. Arakawa took the market research data and threw it away to release the NES anyway. The world of gaming exists as it does today thanks to that.
“The console is just a box you buy to get to Mario.”
“Put Mario in if you want to sell to Boys. Put Tetris in if you want to sell to everyone.”
“I have been saying this for some time, but customers are not interested in grand games with higher-quality graphics and sound and epic stories. Only people who do not know the videogame business would advocate the release of next-generation machines when people are not interested in cutting-edge technologies.”
This man was one of the entertainment business’s great voices of reason. He will be missed.
Exploring the New World on Nintendo Switch. Currently Playing: Zelda BOTW, Octopath Traveler, Sonic Mania, Yoku's Island Express, Mega Man 11. Currently Watching: Marble Hornets, Luther, Black Mirror, JoJo's Bizarre Adventure Part 5. Currently Reading: Influence by Robert Cialdini.
7:48 pm
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February 12, 2013
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Very sad news.
His transformation of Nintendo from a playing card company to a videogames and entertainment superpower is very inspirational.
Now playing: SNES - Phalanx, R-Type III, Genesis - Bio Hazard Battle, PS3 - Dragon's Crown
4:09 am
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July 9, 2013
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It is rather interesting how he had a keen eye to find talent. I mean Gunpei Yokoi was just a janitor when Yamauchi spotted him with a prototype version of the ultra hand that would become a big toy seller for them and we all know what Gunpei went on to do. And of course Shigeru Miyamoto was just an artist and was given the task to design an arcade game to make up for the failure of Radar Scope, which would become Donkey Kong. And if you don’t know what come of that next, what the heck are you doing on this site?
It is also interesting to know that he was the one who had faith in Shigesato Itoi and his game idea. Which would lead to the Mother franchise.
Playing with Power, Super Power!
7:34 pm
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February 11, 2012
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A shame he died in such a fashion. Isn’t pneumonia a preventable disease?
3:15 am
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July 9, 2013
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It is when you are younger and have a stronger body. For the elderly, and remember he was 85, it can be rather dangerous. It is like how a broken bone might not be that big a deal to you when you are 25 but when you are 85 it can be.
Playing with Power, Super Power!
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